55 Bartenders And Industry Professionals Share Their Beverage Trend Predictions For 2025

We’ve officially entered 2025 and with a new year comes new trends. It’s no secret that more and more people are participating in Dry January, but is the low and no movement one that’s here to stay?

Word on the streets — and behind the bar — is a resounding yes. Savory cocktails and food-inspired drinks (hello, more tomato martinis) seem to be on the rise as well. And when it comes to show-stopping cocktails, beverage industry experts are saying looks really do matter.

As someone who prides herself on being on top of trends (especially when they involve cocktails), I find great joy in getting to check in with those who spend their time behind the bar making the drinks that will shape this year’s beverage trends.